FEATURED WORK
Transforming
Sick Days with Play
What would care items look like if they were designed to center a kid’s POV? How might we create more playful and desirable care experiences for children, caregivers, and health practitioners via thoughtfully designed tools and experiences?
ROLE: RESEARCH LEAD, PROJECT LEAD, INDUSTRIAL DESIGNER
CLIENT: PLAYHOUSE MD
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Uncovering the
Future of Fandom
What new experiences and opportunities do fans around the world crave? What trends and signals are occurring in sports, music, and entertainment and what might these learnings mean for how Pokemon works to connect with their future fans?
ROLE: RESEARCH LEAD
CLIENT: THE POKEMON COMPANY INTERNATIONAL (TCPi)
✨ Recent design work in the press:
Forbes: Startup Playhouse MD Wants To Add Power Of Play To Kids’ Healthcare (2025)
Yahoo Finance: Left Field Labs and Hasbro Win Two Webby Awards for Twister AIR (2025)
Mojo Nation: Hasbro’s Tanya Thompson and IDEO’s Matt Callahan talk Drop Trivia (2024)
📝 Recent publications in the IDEO Journal:
Is Gen Z ready to embrace AI? It’s complicated
Values-Led Prototyping for Next-Gen Creative AI
Will AI Interfere with Relationships? Gen Z Thinks So
👷 Latest inventions from the IDEO PlayLab invention team:
IDEO Invention Instagram
Full portfolio of research and design work, as well as
design leadership experience available on request.